Red Ribbon Week began when (DEA)”KiKi” Camarena was kidnapped and killed. The red stuff began CA his hometown ,began to wear red ribbons on their shirts,and then Red Ribbon Week Campaign, then in 1988 it became Red Ribbon Week. That’s what they did to show their support to them. Also on the same day Captain Zavala-Avelar was kidnapped but not at the same time. They were both found dead. They were mistakenly taken by a man and his 3 sons. DON’T DO DRUGS!!!!!!!